BRANDING
CRITICAL LINK & RESEARCH:
What is my project about?
For my project I wanted to create a dancewear brand which dances can look stylish and comfortable. With a modern twist on the rigid, classical style of dancewear and aesthetic portrayed with it.
Why En Pointe?
En Pointe is the term used for Ballet when a Ballerina, wearing their pointe shoes dances on full point. I've used it as a play on words like when someone refers to something being "on point" they mean its exactly right and what they want so the dancewear sold by my business will be "on point".
LOGO DESIGN
FIRST DRAFTS:
COLOUR SCHEME IDEAS:
DEVELOPMENT:
FINAL COLOUR SCHEME:
While experimenting with different colour ways for my designs I decided on the most eye catching colours. I further developed this by using these colours and putting them into a background for my final designs which will be used on business cards, some packaging and the shopping bags from the brands store.
LOGO CHANGE:
I had come up with the final design for my logo but needed to alter it and make a more minimal and smaller version to go on lables, the back of clothing and other smaller products. This also gives me more veriety to choose from.
MOCK - UPS
This design is for the bags used in the physical shop for packaging purchases
